Don’t Be Dumb A$AP Rocky Album Redesign

For this project, I set myself the brief of creating a redesign of A$AP Rocky’s Don’t Be Dumb and listening to the album and the recurring industrial instrumentals inspired the aesthetic of the redesign being based on hazard signs. The name Don’t Be Dumb lent itself to this theme to prevent making mistakes.

For the assets, I took inspiration from the album’s tracklist and created icons for many song titles, mocking them up as signs. Replacing the typical music campaigns using posters with something that ties into the album adds more cohesion and creative marketing to the campaign.